For me, it’s all about people – people who engage in causes, politics, and organizations with their hearts, minds, and pocketbooks to change the world and help others.

Some web folks call this approach “user-centric.” I think of it as good old-fashioned relationship building, and I’ve spent 20 years figuring out how to do it.

As of December 2006, I am now CEO and Co-Founder of Watershed, a consulting and services firm designed expressly to help organizations build, grow, and sustain relationships with constituents online. Can we help you? Find out by contacting me at madeline AT or (415) 786.1637.


Madeline Stanionis is the author of the book, The Mercifully Brief, Real World Guide to Raising Thousands (if Not Tens of Thousands) of Dollars with Email, published by Emerson and Church.

It’s a user-friendly how-to guide that puts into print all of Madeline’s experience in raising money with email for clients around the country.