Opinions, opinions…Madeline has plenty! The following is a selection of her recent articles. Linking to any of these articles is always fine (and much appreciated!). If you would like to reprint an article, please contact [email protected].

: :	Staffing your online program IN THE OLD DAYS, before the Internet, your communication programs likely existed in their own silos: direct mail over there, advocacy over here, event invitations somewhere else entirely. The Internet changed all that. By now, your online list probably contains all of your previously-silo-ed constituents in one place. Now, donors receive action alerts. And activists get fundraising appeals. Continue reading…
: :	At last…online fundraising and advocacy benchmarks WONDERING how your online response rates compare? If so, I think you’ll be interested in the new “eNonprofit Benchmarks Study,” the first detailed look at the hard numbers for nonprofits using the Web for fundraising and advocacy. Continue reading…
: :	The Rules HOW TO catch the online donors of your dreams (In other words, Ten New Best Practices for Online Fundraising). Continue reading…
: :	Subject lines that sink or swim I ONCE READ that an e-mail subject line is like a “promise” to your readers about what’s inside. I like the sound of that just fine. But more useful, though, is to consider this: You’ve got about 1 or 2 seconds to capture your constituent’s attention and convince her that of the many e-mail messages bombarding her in box, yours is the one she simply must read. No pressure, eh? Continue reading…
: :	Six (new) ways to integrate your online and offline fundraising FOR YEARS, we’ve talked about online and offline integration as the holy grail of fundraising – a seamless donor and prospect program in which every piece of mail and e-mail and your Web site communicate a similar message and build upon one another. If you’ve achieved it, read no further. For the rest of us – here are a few more ideas for taking your integration efforts one step further. Continue reading…