Madeline Stanionis is the CEO and Co-Founder of Watershed, a consulting and services firm designed expressly to help organizations build, grow, and sustain relationships with constituents online. An experienced online fundraising, advocacy, and marketing consultant, speaker, and author, until mid-2006 Madeline was the President and Creative Director of Donordigital, a full-service online agency which helps nonprofit organizations, campaigns, and socially responsible businesses use the Internet to build their constituencies and achieve their goals.
At Donordigital, Madeline led internet strategies for many organizations, including Amnesty International USA, the Campaign to Defend the Constitution, Earthjustice, Human Rights Campaign, the Humane Society of the United States, NARAL Pro-Choice America, CARE, Union of Concerned Scientists, and the Massachusetts SPCA.
Madeline has been raising money, organizing, and communicating for organizations and causes for 20 years, not counting her second-grade campaign for George McGovern. She served as director of individual giving at Health Access, a statewide health advocacy organization in California, and as Public Information Officer for the Alameda County Health Department (Berkeley, Oakland). Madeline was the executive director of Access to Software for All People (ASAP), a youth-run Web development business run as a non-profit social enterprise.
Madeline is a frequent speaker and writer in fundraising, advocacy, and technology conferences and publications across the country. She is a trainer and adviser to the New Organizing Institute, and co-convenes Web of Change, an international annual gathering that connects global leaders in online communications, technology, and activism who are actively building a better world. She is the author of The Mercifully Brief, Real World Guide to Raising Thousands (If Not Tens of Thousands) of Dollars with E-mail, published by Emerson and Church. You can get your copy here.
Madeline holds a Masters of Social Work from San Francisco State University. She lives in Berkeley with her husband, Scott Connolly, and two rescued greyhounds, Daisy and Ajax.
Contact: madeline AT watershedcompany.com, (415) 786-1637.